Preparing you for a career in the global fields of fashion merchandising, marketing and brand management
ASU FIDM in the Herberger Institute for Design and the Arts at Arizona State University now offers an AA in fashion merchandising for students ready to start their career in the industry and learn the fundamentals of fashion merchandising.
Excellence and innovation year after year
#1 in the U.S. for innovation
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– U.S. News & World Report 9 years, 2016–2024
#2 public university for employable graduates
#13 in the U.S. for undergraduate teaching
– U.S. News & World Report, 2024
About the AA in fashion merchandising
The AA in fashion merchandising emphasizes the development of creative, financial, technological, buying and promotional strategies that affect consumer behavior in the digital era. Students learn how to critically evaluate information and create effective business strategies and solutions regarding the marketing, buying and management of merchandise with an emphasis in the retail industry.
Career opportunities include:
- Merchandising.
- Buying.
- Trend forecasting.
- Market research.
- Visual merchandising.
- Retail management.
Start your journey
If you’re looking to begin or continue your journey toward a career in the fashion industry and earn your degree in LA, you’re invited to apply for the AA in fashion styling at ASU FIDM or to request more information.